Designed and developed the Paramount+ Digital Marketing Style Guide in partnership with my boss and Digital Marketing Department Manager. This comprehensive guide establishes essential standards and practices for the department, including file naming conventions, folder organization, typography, brand website usage, user states and calls-to-action, digital master canvas cropping guides, key art exploration, and guidelines for paid social and in-app banners. The final PDF was designed with navigation in mind, featuring links to each section outlined in the table of contents and a link at the top of every page to easily return to the table of contents. These enhancements ensure the guide is user-friendly, allowing team members to quickly access specific information, maintain consistency, and streamline workflows across all digital marketing efforts.
