Created the Disney Store I Heart Mickey (Valentines) campaign for 2013 and 2014. With it involving love and valentines, I wanted to bring the guest in to be part of the creative. So I made a large heart where people can place themselves within and snap a picture of themselves and post on social media. A challenge when creating campaigns for brick and mortar stores is that the creative has to fit a multitude of different sized windows and displays. The window clings have to be adjustable to fit on large and small window areas. I also got the idea to implement the creative on a social media post where the user finishes the design by double tapping. When you like a picture on instagram a heart shows up, engaging the users and guest to being part of the artwork and campaign.
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